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About our Group

Embracing Possibilities, Unlocking Potential
Our Story

The origin of Glassmoon

Our name and story of conviction are integral to Glassmoon’s essence which is a combination of the belief in what’s possible and the transformational effect of breaking down barriers which stand in the way of progress and potential.

The “Moon” in our name symbolises both human and technical potential, represented by the historic moon landings where vision, science, and a belief in changing the world beautifully converged. The “Glass” element of our name reflects the reality of the myriad of barriers in our modern-day world, through the use of glass barrier metaphors — such as glass ceilings, glass floors, and glass cliffs—these represent structural, societal and cultural barriers combined with biases and limiting beliefs which if unchallenged, limit potential and possibility.

Our belief in Glassmoon is that everything is interconnected and working together we can inspire a shared purpose which has a transformative impact, reflecting our commitment to embracing possibilities and unlocking potential. This universal connection highlights our mission to be pioneers in driving systemic change that makes the world a better place for everyone to live their best life.

Our Founder Story

There is an urban myth that our Founder and CEO, Carole Edmond, was conceived on the night Neil Armstrong first stepped on the moon in July 1969. Her Dad thereafter calling her his Moon Baby. Smart UK scientists realised lots of young couples would be celebrating this global event and when she was born 9 months later in the week the British Cohort Study (BCS70) was launched in April 1970, her mother signed her up. Since then, her data, along with that of 17,000 other people has been collected for over 50 years and used across the world to drive change and social policy.

This likely explains her fascination with the Moon, the Universe and all things data related. A lived experience with Article 8 of the Human Rights Act led to her subsequent research into gender equality and social mobility, unearthing every kind of “glass” barrier along the way. This created a determination to change all things Barrier, Biases and Limiting Beliefs related by creating a more human-shaped, tech-enabled approach to how purpose-led services are delivered through the creation of meaningful work. She is as passionate about doing this across our Glassmoon group nearly 10-years on from when she first stared at a big, shiny full moon one night and thought … right then, let’s start from scratch!

Story of Conviction

Our Timeline

In September 2015, Carole had the idea to create a company called Glassmoon, at that point she had no plan, just an idea and a vision to do things a TAD (Technology, Attitudes and Demographics) differently. Within a few months she received a phone called which turned into her first client and a bespoke consultancy practice was born. Our first colleague joined in 2017, is still with us and since then, Glassmoon Consultants has worked with investors and management teams focused on high-performing quality-focused organisations in childcare, healthcare, and Social Care.

Glassmoon Digital came along in 2016, focused on using neuroscience, technology and data to improve intersectional inclusion and work-life harmony. This resulted in the launch of the RUBY inner coach app and the ‘SeeMe’ platform to our colleagues.

In 2019, Glassmoon Services was co-created with Carole’s Co-founder Kerry Libby and launched in 2021 (thanks Covid for the slight delay to lift off) providing human-centred, specialist support and care to young adults and adults with autism and learning disabilities. Our founding team in our start-up called themselves the Mooners! The name has stuck!

In 2021, Nell Homes, our property company was established, named after Carole’s late granny! Nell Homes is the legal entity and we now trade as Glassmoon Homes to reflect the critical interconnection between care, support and housing provided across our sister organisations. Glassmoon Homes works with Registered Social Landlords (RSL’s) to provide specified and bespoke accommodation for people with high-acuity needs that otherwise would not have a home, in their home county.

Human Potential & Tech Enabled

At Glassmoon, we harness decades of experience in health, Social Care, and education to unlock human potential and drive tech-enabled transformation. Our expertise in culture change and strategic digital transformation uniquely positions us to evolve businesses for the future.

Our sixty years of collective experience in healthcare, childcare, work/life services, and Social Care have shown that prioritising people drives success. Our ‘Purpose-People-Performance’ approach empowers our teams, creating environments where human potential can thrive.

By integrating a people-first philosophy with digital transformation, we build deeply human businesses that create meaningful and positive experiences for individuals and organisations that are fit for the future.

Values

We believe in the power of Courage, Gratitude, and Joy to deliver our purpose.

At Glassmoon, our values help shape what we do, guiding us to create meaningful and impactful services and workplaces.
Courage
We step out of our comfort zones to innovate and drive positive transformation. By taking risks and embracing both challenges and opportunities, we persevere to drive system-wide change. We embrace diversity and equality, striving to change the status quo and valuing the vulnerability inherent in being courageous.
Gratitude
Gratitude is the cornerstone of our company culture. We believe in recognising and appreciating the contributions of our team members, stakeholders, and community. By fostering a culture of connection and belonging, we create a positive and supportive environment where everyone feels seen, heard and valued.
Joy
Joy is the driving force behind our work. We believe in creating fulfilling and meaningful experiences, where everyone can thrive, make a difference, and be in service to others. Joy is an important part of our purpose and passion, for all we do to create an inclusive, diverse and equitable ecosystem for all.
Our Fundamental Principles

These principles are the foundation of Glassmoon.

They influence our culture, strategy, and daily interactions, helping us to create a deeply human, meaningful, and resilient organisation that thrives on connection and purpose.
Flexibility
We embrace a dynamic and resourceful approach, responding sensitively and intelligently and in context. Our flexibility allows us to adapt quickly to change ensuring that we remain effective, relevant, and compassionate in delivering our services.
Freedom
We believe that freedom is the key to unlocking human potential. Freedom means having the courage to navigate your own course and to learn and grow. We are continually working to create the conditions to remove barriers, biases and limiting beliefs, to pursue our passions and explore new horizons. We encourage our colleagues to prioritise self-care and manage their time, space, and energy.
Fulfilment
Inspired by our vision of purposeful and meaningful work and life, we aim to create opportunities where everyone can find personal and professional growth, allowing each individual to embrace possibilities and unlock their potential.

Our mission and vision

To make life more people-shaped; helping organisations be more human by empowering people to shape collective success, and by supporting individuals to find their own path, break down barriers and to unlock their full potential to learn, earn and live life to the full.